Christmas poster  (2003)

Client: Jtex Co., Ltd.
(Currently known as WORLD LIVINGSTYLE CO., LTD.)

For two years, Takahashi worked on the brand image-building project for "one's," a home fashion store, and created two separate brands: "one's story" and "one's family."

This is a Christmas poster Takahashi designed as part of the brand-building project. The range of designs for "one's story" was exhaustive: recreating the store's interior design to match the products, products, original Christmas gift packaging, covers for another line, "one's music CD" according to the seasons they represented, and many other products and store-related designs to reflect the concept of "one's story.