PINO catalog (2003)

Client: PINO CORPORATION CO., LTD.

Takahashi was asked to design a product catalog, corporate identity, and other graphics for PINO CORPORATION, a manufacturer of custom-made furniture based in Aoyama/Gaien, Tokyo.

Takahashi had discussions with company officials over a long period of time, after receiving instruction about PINO's ideas for corporate concept, which highly values domestic manufacturing. This process was needed for initial formulating of sales and corporate concepts, approach, and brand image, which were later used as the basis for designing the logo and the catalog. The result was a catalog which was much more than a conventional sales tool, focused on the company's founding spirit and its passion for Japanese monozukuri (craft of making things).

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